Experience
How Very Thoughtful
How Very Thoughtful
Fisher & Paykel has launched its latest national advertising campaign featuring an all new tagline and proposition 'How Very Thoughtful'. The creative print executions represent clever resolutions to problems found in nature – from a frog's capacity to store water, to the way a blinking eyelid cleans an eye – and compares these with design solutions and innovative features found in Fisher & Paykel appliances. Four print advertisements and two television advertisements constitute the new campaign, including the water-saving top loader AquaSmart™, the ergonomically superior DishDrawer®, the self-cleaning Pyrolytic Ovens and the award-winning Izona CoolDrawer.
